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不同年龄段来看,60后及以前用户相对更关注退休规划,而90后及以后用户相对更关注买房和买车。
从同花顺APP使用情况分组来看,存量用户更关注财富增值,而本轮牛市回流用户相对更关注跑赢通胀、赚钱旅游、赚钱买车。
投资品种仍以A股投资占比最多,近3年,手炒用户基金、债券投资比例持续下降。年轻用户对美股、贵金属、数字货币的投资比例相对较高。
2024年,手炒用户投资品种仍以A股投资占比最多,其余主要为基金、银行存款和银行理财。近3年,手炒用户基金、债券投资比例持续下降。
不同年龄段用户投资偏好相似,但90后及以后对美股、贵金属、数字货币的投资比例相对较高。
不同炒股水平用户中,老手用户投资品种丰富,在港股、贵金属、期货、债券、房地产等多品种投资上占比突出。
不同活跃度用户中,高活跃用户更倾向A股投资,低活跃用户相对在债券、期货、外汇等投资占比突出。
手炒用户投资金额集中1-20万之间,年轻用户、新手、中低活跃用户及牛市新用户投资金额相对较低。
手炒用户2024年投资金额集中1-20万之间,占比近5成;与2023年相比,投资金额分布变化不大。
90后及以后用户中,1~5万资金比例最高,达25.7%。
新手投资者的资金主要集中在1~5万,比例达34.6%,而老手投资者在100万以上资金段占比最高,为20.0%。
高活跃用户投资金额以5~20万占比居多,占比33.0%;中、低活跃用户均以1~10万占比居多,分别占比34.8%、41.7%。
从同花顺APP使用情况分组来看,本轮牛市新用户投资金额集中在1~5万,而存量用户投资金额在30万及以上占比突出。
总体来看,近5成用户愿意承担一定的本金损失以获取更高收益,年轻用户、老手、存量用户的风险偏好相对较高,年长用户、新手、牛市新用户的风险偏好相对较低。
近5成用户愿意承担一定的本金损失以获取更高收益。
近5成用户愿意承担一定的本金损失以获取更高收益。
kyc文案
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不同炒股水平的用户中,老手相对风险承受力最高,愿意承担较大本金损失占比17.2%,显著高于其他群体。新手用户相对风险承受力最低,55%的用户不愿意接受本金亏损。
从同花顺APP使用情况分组来看,存量用户愿意承担较高风险的比例相对略高,本轮牛市新用户中无法承受亏损的比例相对略高。